every year, EF educational tours celebrates teacher appreciation week by recognizing the educators who make student travel experiences possible. in 2026, we launched a wish list clearing campaign, inviting teachers to sign up for a chance to have their classroom wish lists fully funded by EF.

the campaign focused on four key markets: phoenix, philly, san diego, and hartford, featuring out-of-home ads in each city. these placements included bus shelters, billboards, digital entertainment screens, and radio spots. additional campaign assets included a postcard, a series of emails, and dedicated landing pages.

Shruthi Krishnan, Sky Erickson, Jake Minton, Jacqui Collins, Sumi Dey, Rachel DiBattista, Addison Dlott, Carly Erickson.

designer, art director